Each consumer review is verified for authenticity prior to publication, ensuring that reviews are only from consumers who have actually purchased/used the products being reviewed. Verification is done by sending individualized links to consumers upon completion of an online order that lead to an online review form, ensuring that access to the review feature is only granted to consumers who have actually purchased a product.

Reviews are not checked for authenticity before they are published. They may therefore come from consumers who have not actually purchased/used the rated products.