Buy your trophies, medals and awards from one of the most efficient and award-winning companies in the awards industry. Our company is known since 1998 in the German-speaking area under the brand "Helm Pokale" for its good quality, top service, high delivery speed at a very good price-performance ratio. With our clear focus on the trophies, medals and awards industry, we offer you optimal service through expertise, specially adapted processes and systems.
written by our managing director Christian Helm
Established in 1998 as an additional line of business in my parents´ bike store, Helm Trophy has grown rapidly over the past 20 years. In the beginning, the trophies were offered in a tiny space of about two square meters and finished with engravings. But after only a few months, the space was no longer sufficient. Several moves, the first own company website and even an (almost) completely automated process control system followed. In the meantime, it´s no longer just about selling trophies. As a former professional cyclist, I know the emotions associated with trophies. I know that the clubs put a lot of heart and soul into organizing their events and thus have high expectations of us, our products and on-time delivery. Based on these personal experiences, I made Helm Trophy customer-centric early on. This allowed us to grow and change the trophy industry. You can read more about the journey so far and the further goals here:
Born in Eisenach, I tried out many sports in my early childhood. In the end, I was drawn to cycling, just like my father was back then. For a while, I competed in national and international races, among others, but decided to end my professional career. Instead, I concentrated fully on the sale and customization of trophies. In the meantime, however, family is the most important thing to me. With my wife Verena and four children, I can switch off. A lesson that I have become more aware of thanks to an entrepreneurship training. If you want to know more about me and my life, you are welcome to read the full biography.
I was born on August 12, 1982 in Eisenach (Thüringen). I have been doing sports since my early childhood. It all started at the age of about 4, when I learned to swim in the water polo club. Unfortunately, I don't remember how I got into this hobby, but I obviously enjoyed it. Before the German reunification my parents moved to Butzbach (Hessen). Here I looked for a new passion and found it at the German Life Saving Association DLRG. I really got into it. It has always been like that. Either I do something completely or not at all. I then completed my training as a lifeguard pretty quickly and passed the lifeguarding badges in bronze and silver. However, swimming never really fulfilled me, which is why I tried out other sports such as table tennis or karting. Through my father, Jürgen Helm, I then came to cycling. He was an amateur professional in the GDR and took part in all the major championships at home and abroad. I can still remember very well how I sat on our home trainer at the age of 7 or 8 and pedaled. That left its mark on me. Just like my father himself. He was never the classic role model for me, but he was always there to help and advise. For a while he was also my coach. It was great to have him by my side at various championships and international races, like the Paris Roubaix. So we could experience many beautiful moments together.
Along the way, I completed my apprenticeship as a retail salesman in my parents' business and graduated with top marks. In 1998, we also started to establish a new trophy retail business in my father's bicycle store. The idea for Helm Pokale was born. For me it was clear from the beginning that I wanted to build up the distribution big. It was also the perfect combination to pursue my sport. On the side, I trained every day, was in the gym early or went on my running rounds and was on the exercise bike in the evenings. In my professional days, I trained up to six hours a day. The hard training paid off: In 2000, I became club champion of RV Sossenheim 1895 e.V. The club is still considered the hotbed of young talent for professional sports. In 2003, shortly before the start of my professional career, Heiko Salzwedel became my coach. According to media reports, he is considered the "most successful cycling coach in the world". He was an analytical thinker, cared a lot about his protégés, but also demanded a lot. Efficiency and teamwork were very important to him. Despite his efforts and hard training, it was not enough for me to reach the top.
In early 2006, I ended my cycling career to focus more on my business. I also found a new passion in scuba diving. I also got involved in the scuba diving club on a voluntary basis. I think I inherited that from my father. He, too, was active in countless clubs and boards. I didn't want to imitate him, but I enjoyed organizing the trips of the diving club, for example. In the meantime, I am mostly just there to advise and support. Because the most important thing in my life is my family. In the past it was cycling, then at some point the company. I think my wife Verena had to show a lot of understanding here. We met at the driving school in 2000 and fell in love pretty quickly. She helped me a lot in setting up the trophy retail business. In the end, however, the relationship failed due to a lack of experience in balancing work and private life. In 2002, we separated. Six years later, when we were much more mature, we tried again. I think that because Verena already knew how much business and sports meant to me, we had a much closer bond. In 2010 we said "I will" to each other. In that year our first daughter Helmine was born. In the meantime we have four children: Helmine, Hugo, Henriette and Harro. Since the four of them have been born, I have become more and more of a family man. The four of them were also a reason why I continued to do voluntary work. Not only in sports clubs, but also, for example, as deputy chairman of the daycare center's sponsoring association for two years, or, also for two years, as a parent's advisory board at our children's elementary school, as well as in the volunteer fire department. In the latter, I started a bambini group and completed the basic firefighter training course for it. Since then, I have been an active member of the volunteer fire department. I have also learned to let go a little through the four. Before, my wife and I would talk about work over dinner or while watching a movie; now we make more time for family. Breakfast and dinner, for example, are family time.
When the Corona pandemic paralyzed all of Europe in 2020, it made me think a lot. For me and my company, the impact of the pandemic and the lockdown was uncertain. Nevertheless, I saw the time as an opportunity and at the time I read the book „Der Weg zum erfolgreichen Unternehmer: wie Sie und Ihr Unternehmen neue Dynamik gewinnen“ ("The road to becoming a successful entrepreneur: how you and your business can gain new momentum") by Stefan Merath to move my business forward. In the last few years, I felt like I was driving with the handbrake on; like the business wasn't moving forward. At some point, I had stopped setting big goals for myself and hadn't really done anything from the heart. I wanted to change that. For a year now, I've been getting coaching. I would say myself that it has also made me a better leader. I am more self-reflective and more responsive to the feelings and emotions of others. I have also developed the company idea further and considered who we really want to and can help. Among other things, this led to the idea of writing association guides and giving them to our customers. I simply want to give something back. From the knowledge that I have gathered in clubs and volunteer positions or the emotions that I associate with sports. Successes and failures. I have also learned to set myself bigger professional goals again. I want to expand Helm Trophy even further and make it known throughout Europe, maybe even worldwide. And above all, I want to spend more time with my family.
ARA Large Retailer of the Year 2012-2013
On January 31, 2013, we were honored by the
(Awards and Recognition Association) at its International Awards Gala in Las Vegas.
In the category "ARA Large Retailer of the Year 2012-2013" (best Large Retailer of the Year 2012-2013), we were named the winner of the Contest.
The ARA (Awards and Recognition Association), which organized the competition for its members, is the largest Association worldwide in the trophy industry.
“Retailer Web Site of the Year 2011”
“Retailer Web Site of the Year 2014”
“Retailer Web Site of the Year 2018”
The Awards and Personalization Association [formerly: ARA (Awards and Recognition Association)], which organized the contest for its members, is the world's largest association in the largest association worldwide in the trophy industry. Information about the Awards and Personalization Association can be found at. www.awardspersonalization.org
We are 100% in the trophies, medals and awards business with heart and passion.
The vision of Helm Trophy GmbH
Helping people to keep the emotions of victories.by Christian Helm
Through our continuous further development of products, service and processes, we are constantly setting new standards and benchmarks in our industry.
Focus on the Customer
The customer is the focus of our efforts. From purchasing to the order process, customer service, production, shipping and even reclamation.
Through our continuous development of products, service and processes, we set new standards and benchmarks in our industry again and again.
We are 100% focused on the trophie, medal and award industry. This enables us to offer our customers optimal products at optimal conditions.
After our start in 1998 with a retail store, we have been selling our products online since 2001. Since 2016 we have been selling exclusively online and have a 100% focus on international online sales.
With our large stock, our own assembly, production, engraving and finishing we achieve a delivery capacity of over 99%. In addition, almost all orders leave us within 24 hours.
Nowadays, speed is an important factor. Therefore, we are constantly optimizing our processes and can keep our production time as well as our reaction time in customer service on average under 2-3 hours.
All processes we develop are designed to produce and sell everything from 1 piece to x pieces quickly, efficiently and without mistakes.
We have a clear vision of the trophy, medal and award industry. We also have a clear idea of how the market is changing and how we are contributing to shaping it.
Since the foundation in 1998 on only 2m² a lot has happened. Here have summarized some important milestones.
2006 - Introduction of the first products "For Urgent" which were ready for shipment in 24 hours
2007 - new OnlineShop from the company xanario
2007 - Introduction of the payment method credit card and Sofortüberweisung.de