Online-Shop Reviews
Each consumer review is checked for authenticity before it is published, ensuring that reviews only come from consumers who have actually purchased/used the products being reviewed. Verification is done by sending individualized links to consumers after completing an online order that lead to an online review form, ensuring that access to the review function is only granted to consumers who have actually purchased a product.

Product Reviews
The reviews are not checked for authenticity before they are published. They can therefore also come from consumers who have not actually purchased/used the rated products.